Tender: Government of Alberta — Integrated Media Planning and Buying Services for Provincial Communications
Released about 1 month ago
About
The Government of Alberta is seeking a supplier for comprehensive, end-to-end integrated media planning and buying services to support provincial communications, public engagement and advertising initiatives. The successful Contractor will develop and execute strategic media plans across digital and traditional media channels, handle media buying, negotiation and placement, implement and manage campaigns including trafficking, ongoing monitoring, optimization and performance reporting, provide financial administration and reconciliation of media expenditures, coordinate with ministries, stakeholders and external suppliers, and deliver media insights, analytics and value-added advisory services; contract term to be specified in the solicitation document.
This could be ideal for full-service media agencies with experience in integrated digital and traditional media planning, campaign execution, analytics and financial reconciliation. Potential challenges include demonstrating measurable outcomes and value for money, coordinating across multiple ministries and stakeholders, and maintaining robust monitoring, optimization and reconciliation processes.
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Likely value $900K to $6.0MAgency spend history
Alberta Executive CouncilContract size
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